Elon Musk is interested, but makes a condition: “I am the CEO.” “Yes of course. When Apple bought Beats in 2014, the company kept its founders, ”responds Tim Cook. “Do not. CEO of Apple ”, Musk responds. “Fuck off”, responds the director of the company founded by Steve Jobs. And hang up.
According to a new book, “Power Play: Tesla, Elon Musk and the bet for the century”, Written by Wall Street Journal reporter Tim Higgins, Elon Musk asked Tim Cook, Apple’s CEO, for his position in exchange for selling him Tesla, the electric car company. And it’s, according to a Los Angeles Times review, the juiciest revelation.
The book explains how Musk supposedly put on the negotiating table that this was the CEO of Apple in clear replacement of Tim Cook. The offer, they say, it was declined by Cook.
It is necessary to clarify: the whole situation that the book describes is not confirmed by either of the two parties. But the author supports it based on close testimonies.
Musk charged at the book and declined to testify when contacted by the author. “Most, but not all, of what you read in this book is nonsense“.
In fact, he made a download on Twitter, denying the versions: “Cook and I have never spoken or written to each other,” Musk said on Twitter. “There was a time when I asked to meet with Cook to discuss an Apple purchase of Tesla. No purchase conditions were proposed at all, ”he wrote.
And then he appealed to the controversy with Epic: Epic sued Apple after the Cupertino, California-based company removed the Fortnite game from its store for circumventing application purchase fees. Epic has attacked Apple’s practice of forcing apps to share between 15% and 30% of their revenue. A judge from California will rule on the lawsuit in August.
Tim Cook, CEO of Apple. AP Photo
According to some reviews, the book is nurtured by numerous interviews: “Higgins used hundreds of interviews and multiple sources primaries to weave an intricate history of a company’s mission to become the dominant automaker of today and far into the future, ”says Publishers Weekly.
Higgins doesn’t give a lot of news, but it also pretty much sums up this long history of the electric car giant, a company that often seems to innovate and prosper despite its founder and not as a result of its vaunted genius. To the inevitable disappointment of some and the relief of others, this is a book on Tesla, not about its founder”Says another review, in this case from the Library Journal.
The truth is that Higgins recounts some of Musk’s most tense episodes, revealing his already rumored changeable character (taking as truthful the facts that are reflected in the book). Talk about recurring anger at employees, layoffs, and some of the financial problems that Tesla had in those years, which were not exactly few.
“Power Play: Tesla, Elon Musk, and the Bet of the Century”, the new book on Tesla. Photo Random House
Meanwhile, Tesla silences criticism with numbers
Amid the noise, the electric car company is having a good time. During the week, it reported net profits of 1,142 million dollars in the second quarter of the year, much higher than expected by analysts, and that allowed to close the first half of 2021 with profits of 1,580 million dollars.
Tesla’s net profits in the second quarter of 2021 were 998% higher than those recorded in the same period of 2020.
Despite record net earnings, Tesla shares opened lower on Tuesday. A few minutes after the opening of the markets, the company’s securities lost 1.56 Tesla also explained that its income in the first half of 2021 was of $ 22,347 million, of which 11,958 million correspond to the second quarter.
Tesla’s profits: $ 1.58 billion. AP Photo
The luxury electric car company said second-quarter revenue was 98% higher than 2020 thanks to “substantial growth in vehicle delivery as well as the growth of other parts of the company. “
Tesla produced 206,421 vehicles and delivered 201,304 in the second quarter, record numbers for the company that were 151% and 121%, respectively, higher than in 2020.
The company’s operating margin in the second quarter was 11%, compared to 5.4% in 2020 and earnings per share were $ 1.02, up from $ 0.10 a year ago.
In this context, Elon Musk acknowledged that the chip shortage affected the company in the second quarter, especially for the production of airbag control modules and car seats.
“The global chip shortage is still quite serious. It doesn’t seem like it’s getting better but it’s hard to predict,” Musk said.
But Musk also noted that the company has been able to avoid problems by replacing chips and rewriting control software.
Musk noted that he will likely stop participating in conference calls to report Tesla’s quarterly results unless there are “something really important” what to say.
Tesla also said the launch of the company’s truck, dubbed the Semi, which was introduced in 2017, will be delayed once again to 2022 to focus efforts on producing the Model Y and the Cybertruck pickup truck.