Following the dream of the futuristic cities imagined by the minds of science fiction, Elon Musk together with a Canadian firm intends to graph the image seen in a thousand films where brand advertising is combined with the darkness of the sky.
SpaceX’s idea is to put a small advertising satellite called CubeReid, where companies can display logos, artists their works, among other promoted content.
In May, Elon Musk announced that the company will launch DOGE-1, the first mission funded entirely with the cryptocurrency Dogecoin. The small satellite (CubeSat) is owned by Canadian startup Geometric Energy Corporation (GEC).
New details about GEC’s DOGE-1 mission were released this week. It will depart from a SpaceX Falcon 9 in a shared flight and the rocket, you will detach from the advertising platform during your promotion.
SpaceX satellites, Starlink. Photo: AFP
The details were provided by Samuel Reid, CEO and co-founder of GEC, in an interview with Business Insider, where he anticipated that the satellite would be launched in 2022.
This is how the system to access digital notices was known. Reid indicated that customers will be able to buy time on the space advertising screen with cryptocurrencies.
The idea is that those interested acquire tokens to control pixels on the screen and be able to choose how they look and the duration of the ad.
The platform will have five tokens of its own: Beta, Rho, Gamma, Kappa, XI. Each token represents an aspect to design the experience advertising on the pixel screen.
Beta represents the X coordinate, Rho controls the Y coordinate, Gamma determines the brightness level, Kappa selects the color scheme, and XI will determine the amount of time played on the pixel screen.
The small satellite will share cargo with other Falcon 9 launches.
Regarding the cost that this particular form of promotion will have, Reid pointed out that still you don’t know how much each token will be worth CubeSat. But given the amount of time, effort, and money spent just to put up the billboard, it may be inferior that it won’t be cheap.
However, the satellite announcement will not be projected into the sky from Earth. In a series of Tweets, Reid assured that the CubeSat screen will not interfere with the night sky.
“Note that Geometric will never have space advertising visible from Earth without the help of technology. It is not annoying space advertisement Geometric is planning, it is simply transmitting data from the space of a captured screen (which no one sees from the ground), ”he wrote.
The idea is to use a 40-kilo CubeSat hooked to a selfie stick that has a camera at the tip that will capture the images from the CubeSat and broadcast them live on YouTube and Twitch.
“I’m trying to achieve something that can democratize access to space and allow decentralized participation. Hopefully, people will not spend money on something inappropriate, insulting or offensive, “he said.
It is currently unclear how big the ads will be, how many advertisements will be shown at once, the environmental impact of the glossy advertisement on the local flora and fauna, and the energy use of the satellite.