The icon of innovations is also the only one with characteristics that add wit, interactivity, young spirit, unusual intelligence and keen marketing acumen. And it was he, Elon Musk, who won the cover of Time magazine for Personality of the Year.
The South African was cited as an entrepreneur capable of, in a short time, taking the world’s most valued car manufacturer, Tesla, out of his hat and founding a space company, SpaceX, which will take man back to the Moon.
The boo came for his statements minimizing the dangers of Covid-19, for his anti-tax collection stance from millionaires, and for being against unions. The annual post in the magazine was never an “award” for 100% correct people, but for those who most influenced the events in the period.
(Note published in issue 1254 of Dinheiro Magazine)
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