Andrew Wilson, the CEO of Electronic Arts – a major publisher of games such as EA Sports, Battlefield and Dragon Age – recently reiterated its interest in the use of artificial intelligence within video game development. Wilson said developers themselves are “hungry” for AI and want to be the first to use it.
On Twitter, former Dragon Age lead writer David Gaider, harshly criticized the head of EA and his comments on AI. Responding to the CEO’s words, Gaider wrote that “the ‘hunger’ referred to here is the allure of a spreadsheet where labor costs suddenly appear as a tiny bar compared to other bars and a bunch of executives around a table he nods and repeats ‘ROI’ [ndr, significa ritorno sull’investimento] and ‘well, yes, well’ over and over again.”
“They want you to believe that the developers under them are excited about putting generative AI into their processes,” Gaider continued, “but I assure you that what they interpreted as enthusiasm was actually a veiled lament of desperationnot unlike when that team was informed of the ‘really awesome’ requirement to work on live services.”
Why everyone wants AI according to Gaider
One user responded to Gaider by saying, “Honestly, the way Wilson explains this makes it sound like he’s just spouting words to appease shareholders.”
Gaider then responded by stating, “It’s always like this. The execs have heard about the NewThing™ and everyone (i.e. all the Yes Men they’ve mentioned it to) thinks it’s super exciting, so now they’re going to say it out loud to who is doing the actual work…at least until reality inevitably sets in.”
AI aside, EA is working on new games and has revealed those due out by March 2025, with two new features: one is Dragon Age?
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