In a handful of days the first edition of EICMA RIDING FEST. To be precise, about ten days: the organizers have in fact set an appointment for the weekend of 27-28 April at Misano World Circuit Marco Simoncelli to all two-wheel enthusiasts to experience two days of great celebration dedicated to them. Many activities promoted and promised by the organizers of the event: free demo rides on and off-road, preparatory experiences dedicated to the youngest and to girls and boys, a series of paid sessions on the track, gaming, food, charity, stage entertainment by Radio Deejay and many others.
Who will be at the EICMA RIDING FEST
To better understand the greatness of this celebration, simply read a number: over 280 motorcycles they will be available for a test on road, off-road and track. Furthermore, one has already been issued first list of only motorcycle brands who have already confirmed their presence: Aprilia, Betamotor, Benelli, BMW, CF MOTO, Ducati, E-Boost, Etriko, Fantic, Honda, Kawasaki, Kove, Moto Guzzi, Moto Morini, Mondial, MV Agusta, QJ Motor, Royal Enfield, SWM, Suzuki, Triumph, TM Moto, T-Moto, Voge, Yamaha and Zero Motorcycles.
Free entry
Entrance to the EICMA RIDING FEST is completely free, but it is necessary to register in advance on the official EICMA website: the procedure is the same for all driving experiences, with the exception of the test sessions on the international track, which can already be purchased on the official website of the event. About this last activity: the organizers have announced that all proceeds will be donated to the Marco Simoncelli Foundation. An important clarification: the free ticket obtained following registration will only allow access to the paddock area and the event, while each enthusiast will then be able to request and activate all the various free driving experiences, with the exception of the track experience, directly on site at the manufacturers' desks and in the various thematic areas until vehicle availability is exhausted.
Word to the organizers
“We have chosen a place particularly suited to hospitality which represents the beauty, history and passion for motorized two-wheelers, in order to set up another important stage for the motorcycle industry – said the president of EICMA, Pietro Meda – Here in Misano the protagonists will be the finished product, the motorbikes and the enthusiasts who will come together in a unique experience, all without forgetting the show and the contents dedicated to safely introducing young and very young people to this fantastic world. In fact we are inaugurating a new unique and fascinating dynamic, based on a simple recipe: I see all the new models at the Milan exhibition event and then try them in the spring. It is very useful for manufacturers, but above all it is a dream that comes true for all enthusiasts almost free of charge. Today we hope to be able to do so get a few thousand people moving throughout the weekend and to welcome as many of them to the paddock of the circuit: their happiness is the best way to celebrate the value of our exhibitors, our partners and a unique achievement in the world like that of the 110 years of history of EICMA”.
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