Eicma is changing its skin, and not just because there is a new logo and a new signature. The name ‘International two-wheel exhibition‘in place of the ancient’ International Bicycle, Motorcycle and Accessories Exhibition ‘is already a small revolution in view of the 78th edition of the event. But in times of pandemic, the fair will above all want to be a space to re-establish contact with people again in today’s so-called ‘normality’, made up of masks, distances, precautions.
The CEO of Fiera Milano Luca Palermo is confident, according to his words taken by the Sole 24 Ore: “there are already many hundreds of companies that have joined, and we continue to gather confirmations. People want to go back to touch and see the products live, the digital tool can be used simultaneously, as a support, imagining a hybrid function, but the presence cannot be overcome. Now that the picture is clearing also on the issue of refreshments, we will be able to make long-term investments, necessary to be truly competitive, especially towards Germany.“.
“The challenge of the show in attendance now touches the two wheels, which have experienced an anomalous 2020 and 2021 compared to many other sectors in crisis. Especially the bicycle has had a surge in sales, due to the fact that citizens have looked for an alternative way to get around the city (and the administrations have supported this trend with cycle paths). Pedal-assisted bicycles were the main drivers. The demand for two wheels has increased to such an extent that today it is still difficult to find the goods immediately in the store, because the supplies of components from Japan and South East Asia have not kept up with internal demand.“, Published the business newspaper.
As for the bike market, 2020 was a truly remarkable year. More than 2 million units were sold, with growth for traditional bikes (+ 14%) and electric ones (+ 44%), which resulted in a record figure for the latter: 280,000 sold. Over the past five years, pedal assisted bicycles have increased their sales fivefold.