Yamaha is there. Thus the house of the Tre Diapasons has strengthened his confidence in EICMA, presenting an impressive presence at the 2021 edition. The Japanese brand has renewed its confidence in the International Bicycle, Motorcycle and Accessories Exhibition, identified as a place where visitors can come into contact with the houses and above all as the maximum expression of the panorama of the two wheels and mobility. From 23 to 28 November, the Iwata House will therefore be the protagonist in Milan of the 78th edition of EICMA.
“Our participation will be impressive and the Italian two-wheeler market, which remains the largest in Europe, will be represented by 90% of the manufacturers in addition to component manufacturers and hundreds of companies that revolve around mobility. – explained Andrea Colombi, Country Manager of Yamaha Italy – It is clear that the value of the fair has changed and that, probably, digital can be an effective tool for the presentation of new products, but to live the physical experience of the brand, to be able to touch the vehicles and get in touch with the drivers. and more generally, having the opportunity to cultivate passion, the evergreen fuel of our world, cannot and must not be delegated solely to the virtual “.
The journey inside the Japanese stand will be an emotional tour to discover the three worlds Yamaha Race, Feel, Move where the 2022 novelties will be present; to underline Yamaha’s racing DNA a space dedicated to the one and only will be set up Valentino Rossi and the mythical number 46 in which the Doctor’s most iconic show bikes will be exhibited and which describe the epic story of an extraordinary Champion. The novelty of this edition will be the Yamaha On Stage space on which the riders and ambassadors of the Iwata manufacturer such as Maxime Renaux, Toprak Razgatlıoğlu, Andrea Locatelli, Dominique Aegerter, Francesca D’Alonzo, Alessandro Botturi, Pol Tarrés and Fabio Quartararo will climb. The world of the Casa dei Tre diapason can be found in Hall 24 stand I52.
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