Yamaha Motor Europe announces its participation in the 2021 edition of EICMA, the International Cycle and Motorcycle Exhibition, which will be held from 23 to 28 November in Milan. Yamaha Motor Europe made this decision thanks also to the positive advancement of international and national vaccination programs. Preventive security measures to contain COVID-19 will still be implemented, in collaboration with the EICMA organization, to ensure a pleasant and safe visit to the exhibition center.
EICMA 2021, there will also be Fantic
In this regard, the size of the Yamaha booth will be expanded compared to 2019 to allow visitors more personal space. “The decision to participate in EICMA was not easy to make for obvious reasons. However, after observing the trend linked to the evolution of COVID-19 and having been reassured by the organization of the Exhibition about the possibility of providing a safe environment for all visitors, allowing them to fully experience the event, we believe that supporting the return of such an event is the right choice “ – explained the President and CEO of Yamaha Motor Europe NV, Eric de Seynes – “Thanks to its international scope, EICMA has great significance for our sector, it represents a unique moment and a place where companies and operators can meet to perceive the reaction of the media and customers towards new products, keeping relationships alive. and also gathering direction inspiration for future trends. Although we have yet to go back to what most of us consider normal, this year’s event offers the first opportunity for two-wheelers to live their passion in a physical place and not virtually ”.