The Beauty and Hygiene Products They are part of the routine of all people: shower gels, shampoos, moisturizing creams, cosmetics … even if you think you do not take care of yourself, the gesture of brushing your teeth, applying deodorant or perfumar yourself is already part of the care. But, in recent years the interest in the skin, in particular, has grown exponentially in our country. Younger generations incorporate creams and other ‘skincare’ products from an increasingly early ages. But the ‘seniors’ also take care of themselves, in that search for eternal youth. Beauty is already part of the well -being culture, especially reinforced following the pandemic. All this is reflected in the good figures of the cosmetic sector that in 2024 has continued to grow, exceeding 11.2 billion euros, a record figure that represents an increase of 7.7% compared to 2023, according to the Radiography of the sector in Spain 2024which has presented Stanpathe National Perfumery and Cosmetic Association.
Each Spanish invests on average 221.6 euros a year in personal care, 7.7 % more Regarding the previous year. And although traditionally care has been linked to women, men is no stranger to beauty rituals. In fact, according to Stanpa’s report, Men use an average of 5.7 cosmetic products in their daily routines. Women turn to 8.5. Among the most used products are toothpaste (94 %), soap or bath gel (93 %), deodorant (83 %), shampoo (82 %), perfume (59 %) and facial care products (49 %).
Skin care is increasingly interested, so that it is in the top 3 of the main activities that Spaniards resort to feel good, only behind physical exercise and relaxation. Cleaning your face at night, making an exfoliation, applying a mask … They are gestures, increasingly repeated in Spanish homes, because they are part of that ritual of disconnection and relaxation, prior to sleep. According to Stanpa’s report, 73 % of women claim to feel better when their skin is careful.
The category of skin care grows almost 6% addition to what it had already been doing in the previous year, reaching 3.5 billion euros. The care of the face, with the routine routines of ‘Skincare’, remains as an upward trend (+7.2 %); In fact, 77 % of Spaniards believe that it is better to use skin care products than to resort to cosmetic surgery (another sector that also has excellent health). In addition, consumers are increasingly aware of the use of photoprotection dailyNot only in summer, to prevent skin diseases: its consumption grew almost 5 % in 2024.
He Personal care —Seo, hygiene and oral health products – grows 5.8 % (+ 2.2 billion euros), demonstrating that cosmetics goes beyond products traditionally associated with beauty. It has also grown by 8.9 % (+2,000 million euros) the consumption of products for the hair careconsidered a basic need and a key tool to improve personal aspect. For women, as for many men, hair is a sign of identity, and is associated with well -being. Capillary and Styling treatment categories evolve to 12.1 %and 10.3 %, respectively, while capillary coloring does so in 7.8 %.
Another category that continues to grow is that of perfumewhich has increased by 11.3 %, exceeding 2.2 billion euros. The report also indicates the great boom of this sector in terms of novelties: in 2024, 2,299 perfumes were launched globally.
The consumption of Color cosmetics 9.8 %(1,100 million euros), in products such as face makeup (+18.8 %) or for lips (+11.6 %) that allow the consumer to emphasize their own image and contribute to the improvement of self -esteem.
As for purchasing habits, the report highlights the Pharmacy’s boom as a cosmetics sale tipwith an increase of 7.7 %, practically reaching 2.1 billion euros. The pharmacist specializing in dermopharmacy has become a reference, both in social networks, and behind the counter, when choosing facial and capillary care products.
On the economic level, it should be noted that the cosmetic industry is one of the main contributing sectors, from 0.9 % to 1.03 % of GDP in the last four years. On the other hand, it is also a sector in which Spain is a toe, consolidating itself as an export leader. In 2024 exports reached a record of 9,589 million eurosplacing Spain as the second world perfume exporter, consolidating itself as the fourth largest EU market.
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