It ended successfully the annual Ducati Global Dealer Conference, during which Ducati was able to celebrate the excellent results achieved during the first nine months of the year with dealerships around the world. In fact, the company closed a record third quarter, and exceeded the sales volumes obtained in the whole of 2020. Also for this edition, the Ducati Global Dealer Conference was held completely digitally. Digitization plays a central role in Ducati’s strategic path, allowing the company to seize new opportunities and get even closer to both enthusiasts and all partners, offering high-level services even from a distance.
The choice to play for the second consecutive year the meeting in virtual mode gave Ducati dealerships around the world the opportunity to connect directly with Borgo Panigale remotely. Not only that, even all Ducati employees in Italy and in the branches, in smart working or in the office, were able to connect to discover the 2022 range in a preview reserved for participants. In total, more than 5,000 users, connected from 89 different countries, attended the Global Dealer Conference, which represents one of the most significant moments of the year for Ducati. On this occasion the company had in fact the opportunity to deal with its global network of dealerships, taking stock of the very positive year just ended and planning all activities for the next one, with the presentation of the new models in the range. and sharing of corporate strategy.
During the convention, Ducati wanted to make all participants feel an integral part of the Borgo Panigale family through different moments of confrontation and interaction between users. There was always a chat with Francesco Milicia, VP Global Sales & After Sales Ducati, as well as a virtual coffee lounge that allowed the various users to network. A must for a real one Borgo Panigale Experience the virtual tour of the Ducati Museum and Factory. The highlight of the 2021 edition of the Global Dealer Conference was the live streaming with the preview presentation reserved for participants of the Ducati models for 2022. Thanks to simultaneous translation in 8 languages, dealerships around the world were able to discover all the characteristics of the new Ducati and Scrambler products . Furthermore, in an exclusive virtual “closed room”, those present were able to ask their questions about the new bikes directly to the engineers and technicians who developed the projects.
The convention ended with the Ducati Dealer Awards ceremony, in which the best dealers of 2021 for each geographical area were awarded. Also this year the award was confirmed for the “Best Adapter Ducati Cares & Online Sales”, dedicated to the dealer who has stood out most in terms of digital and the Ducati Cares program, developed to allow Ducatisti from all over the world ” access to dealerships in complete safety. During the year, Ducati significantly extended its global sales network through strategic agreements and openings in the main world cities such as Barcelona and Madrid in Spain, Chengdu and Qingdao in China, San Bernardino in the United States, Tokyo in Japan and Paris in France. The collaboration with the Audi sales network in this context has proved successful, giving rise to new partnerships in various markets such as Thailand, Russia and Brazil.
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