The Italian market is preparing to welcome DS 4: the new model of the French premium brand arrives in the DS Stores with the possibility for customers to see the crossover up close during an open-door weekend dedicated to the car that will expand the range of the transalpine brand. With the price list starting at 30,250 euros, the Business set-up is also offered at the launch stage with a Business Pack at 29,500 euros for the 130 HP Diesel variant.
The new technologies proposed by DS 4 coexist with the refinement of the materials that sign the interior, exhibiting iconic workmanship that draws directly from the DS Automobiles decalogue. This is demonstrated by the leather seats with watch bracelet processing, now also ventilated and massaging. During the launch weekend, DS 4 will also be available for a Test Drive with which to explore the wealth of technologies that do not emerge when the car is stationary. From the active suspensions that adjust individually independently, following the information coming from the camera on the windshield, to the infrared night vision system that can detect people or animals on the road, even before the light of the powerful LED matrix headlights can illuminate it. The possibility to choose between the traditional 130 HP or 180 HP petrol engines, the 130 HP Diesel, or the 225 HP Plug-in hybrid with which to travel up to 54 km in electric, complete the sophisticated profile of DS 4.
DS 4 will be communicated through a launch advertising campaign, characterized by the same technological avant-garde with which the technology on board was conceived. The commercial tells an exciting and surprising story that rotates within the unique technology present on DS 4, which allows you to perceive the spirit of DS whatever the journey. The protagonist, driving DS 4, travels in a dark and mysterious environment; as it passes, the plays of light obtained with a LED treatment recreate the most iconic monuments of Paris to underline the innovative technology, heart of DS 4, and the French roots of the Brand. The customer, always at the center of this story, is thus immersed in a journey into the DS world, perceiving its DNA and its spirit.
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