Normally when the marketing department of a major corporation drops a bag of money at a studio to get a piece of a popular film, you end up with a forced and downright embarrassing partnership. This is how Nissan once did something with the Star Wars-movie Rogue One because they happened to have a model called the Rogue.
When General Motors announced it was partnering with Dr. Evil (he didn’t spend six years at Evil Medical School to be called Mr. Evil, thank you very much) we could already feel the mood. We should have had more faith in Mike Myers, as it turns out.
Because General Motors’ Super Bowl ad featuring Dr. Evil is quite genius. Sure, there’s a pinch of commerce in it, but what do you want. In any case, it is clear that the actor still has enough mojo to make a fourth Austin Powers to release. What are they waiting for? Throw us a frickin’ bone here†
Incidentally, GM goes a long way with it: they have even changed all their profile pictures on social media into the evil genius. What comes next? A Hummer with LASER BEAMS?
dr. Evil stars in genius Super Bowl ad from General Motors
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