The awareness campaign by Dr., a leading company in the field of micromobility in sharing, created in collaboration with UICI – Italian Union of the Blind and Visually Impaired and IREN. The campaign is aimed at increasing the information and education of citizens, on a national scale, for the correct use of scooters, with great attention to all road users and in particular to pedestrians, both sighted and non-sighted.
“There is no doubt that scooters and shared bicycles represent a major innovation for individual urban mobility, and the success of the service is a clear demonstration of this. At the same time, however, it is necessary that our means do not increase the difficulties of those who already have visual or motor impairments. Every day we work to offer a service that is as safe as possible, not only for our users but also for those who come into contact indirectly. This campaign is therefore a further tool that allows us to offer inclusive and accessible mobility. “ – has explained Andrea Giaretta, Regional Manager Southern Europe of Dott. The campaign will be carried out mainly on the social channels of Dott, UICI and Iren: it will be stories on Instagram with photos and videos that represent the most common mistakes of users and how, instead, they should behave. The choice of these very youthful methods and channels aims to spread correct messages in the most effective way possible, empowering and involving the entire digital community directly with gaming activities such as quizzes, surveys and questions.
The contents of the campaign were created on the particular cue of UICI, which focused on the problems that most impact the mobility of pedestrians, such as parking the scooter incorrectly, hindering the path of visually impaired or blind people, but also of elderly, disabled and children in pushchairs. To make the rules of use even clearer for users, as soon as the pandemic emergency situation ends, training sessions will also be organized locally.
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