Disney has invested heavily in anime for Disney+ and Hulu, which usually end up on Star+ in Latin America. Now the head of the company’s Japanese subsidiary, Takuto Yahata, wants it to be more attached to certain guidelines.
This is what some have perceived to be more ‘politically correct’, which causes concern among many fans of Japanese animation, which is considered freer than Western animation.
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In comments to a Japanese media, Yahata spoke about Disney’s position in the anime market in Japan and how it has transformed in recent years.
According to this executive ‘anime is now entering a golden age. The market size has exceeded three trillion yen and continues to reach new heights’. Likewise, he highlighted that as a medium it now goes beyond a small set of fans who buy Blu-rays and DVDs.
It is after that he pointed out that the time has come for anime as an expression ‘only’ and ‘radical’ needs to change. Takuto Yahata pointed out ‘I don’t think any major changes have been made’.
Then he highlighted ‘the fundamental narrative, the precision of the action, etc., have not changed, but there may be a move towards the adoption of more acceptable expressions’. It seems that at Disney they want everything to be in line with current times.
Yahata highlighted ‘to be seen by many people, expressions that do not hurt or deceive are a fact. That’s not something negative, but perhaps an evolution.’.
The person in charge of Disney anime in Japan pointed out that he wants to see a trend similar to what happened with video games, where before companies used to focus on traditional players. Now that anime is seen by children and adults, he stated ‘our consciousness is changing’.
With details by Mantan Web. Apart from Disney we have more anime information at TierraGamer. Follow our news on Google news so as not to miss any.
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