His own bakery, which was opened in Oudenhoorn on Voorne-Putten, has now grown into a company with not only a hefty central bakery in Vlaardingen, but also sixteen bread points of sale with a so-called Baker’s Café in six cities. By the end of February 2022, there will be nineteen – because Utrecht and The Hague (2) will be added in the coming months.
,,We have put sourdough on the map in the Netherlands”, says 52-year-old Roels. ,,Although I think we also ‘benefited’ from food scandals that played out in our early days. Broilers, mad cow disease. We are purists; we don’t add anything to our sourdough breads. People trusted us quickly.”
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