Datrix, a tech group that develops Augmented Analytics solutions and Machine Learning Models for the data-driven growth of Italian and international companies, has published the research entitled “The digital maturity of companies in Italy”, with the aim of detect and analyze the ability of companies to make the most of digital tools.
The investigation, realized thanks to the collaboration of ByTek – martech company of the Datrix group – of the University of Tuscia and the “Paolo Savi” Economic Technical Institute of Viterbo, on over 6,000 websites of Italian companies with 2019 turnover exceeding 5 million euros. For each company, three aspects considered fundamental were assessed: i) the usability of the company’s website, ii) the optimization for search engines (SEO optimization) and iii) the tracking of the site, a symptom of the ability of company to store and analyze navigation data. The three variables made it possible to define an index capable of assessing the level of maturity of companies, both at the level of the industrial sector (level 1 and 2 of the ATECO code), and at the level of the province.
The main results
The research shows that the sector that is most digitally mature is that of finance and insurance, followed by artistic activities and education. The sectors that, on the other hand, show the worst performances are construction and real estate. Regarding the geographical distribution, the three provinces that reach the the best results in terms of digital score are Trento, Bolzano and Milan.