Digital Magazine – Virtual influencers: a quick, cheap and… safe option?

Virtual influencers: a quick, cheap and safe option?

Virtual influencers: a quick, cheap and safe option? © France 24

Aitana López and Lil Miquela share photos online, recommend products and tell about their daily lives on their social networks. Nothing different than what a content creator does. The extraordinary thing: both exist only in the virtual world and charge less than a real-life influencer. Is this the new battle front between humans and machines?

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