The CEO of the Volkswagen Group, Herbert Diess, wants to become the world leader in electric mobility. To do this, a titanic effort is needed, because despite the fact that the German company was – arm in arm with Toyota – a record holder in the sector at the time of endothermic without alternatives, with the electric it is a completely different matter. There are many more market opponents, and information technology and electronics companies have come into play and have smelled great deals.
For this reason, Diess has made a good friendship with Elon Musk, founder and owner of Tesla, and has recently opened to sharing its software with other companies. The goal is to carry out technological research work that can really mean something new for the automotive world, and that gives Volkswagen the chance to save money and at the same time stay on top of the sector. “We are always open to working with third party companies to improve our software and to explore new solutions. Opening our technology platforms is part of our strategy towards economies of scaleDiess told Bloomberg.
Diess’s comment follows that of Oliver Zipse, BMW CEO, who spoke about the possibility to share the expenses on the basic software for the cars of the future, as at certain levels the technologies do not differ too much from one brand to another. There standardization it is therefore a goal that puts market opponents in agreement more than one might think. Of course, it would be difficult to make different manufacturers with different objectives coexist under the same software roof, but perhaps it is necessary to look at the market in its complexity rather than at one’s own advantage; or at least that’s what Diess claimed when saying these words: “Car software is Europe’s latest technological bastion that has a chance to build a good market position against the US and China. Few software will prevail“. To make the speech understood, the executive cited the dualism between Android and iOS, the main operating systems in the smartphone sector, capable of sharing the majority of markets.
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