The electrified transition of mobility also passes from commercial break. The French government is fully convinced of this, which from the second half of 2022 will ban them for fossil fuels, i.e. petrol, diesel and other derivatives of extractive origin such as methane. Merit of the bill “Climate & Resilience“, Which was approved by the majority after a debate that lasted several months. And that’s not all: from 2028, the advertising ban will be extended to the most polluting vehicles, which will therefore no longer be able to be promoted.
Rare earths, recycling them more is a must
The decision made by the French government it is justified by the desire to accelerate this electric transition, given that from 2030 models equipped with an internal combustion engine will no longer be launched on the market throughout Europe. All these decisions have made several companies in the advertising industry turn up their noses, as they could seriously jeopardize their sponsorship contracts with car manufacturers. But for the automotive sector it does not end there: among the other innovations provided for by the bill it also appears the obligation to indicate the climate impact of products in advertisements, with immediate application in the automotive sector as well as in the household appliances sector.