After arriving in Ecuador in 2019, the American barbecue chain Dickey’s continues to expand throughout South America. The brand debuts in Brazil in September, with its first store in Jardim Paulista, in São Paulo. Entrepreneurs Cyro Xavier and Bruno Galucci are in charge of the franchises and plan to open more than 100 branches in ten years.
Despite not having opened any store yet, the Dickey’s Brazil Instagram profile already has more than 57 thousand followers. The national passion for barbecue is the big bet of entrepreneurs to conquer the Brazilian market with the traditional Texas barbecue.
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Very popular in the United States and gradually arriving in Brazil, the technique of smoking meat for long hours at low temperatures is typical of the South of the USA. Its main cut is the “brisket”, the bovine breast. As it is, in principle, tougher meat, it is made in a “pit”, meat smoking equipment.
The pieces are roasted for 12 hours with aromatic woods, which breaks the fibers of the meat and makes it soft and succulent. The smoke flavor, which comes from smoking, is also very characteristic of this type of barbecue.
Dickey’s claims to be the largest barbecue franchise chain in the world, with more than 550 units in the United States alone, as well as a presence in several countries around the world, such as Japan, Pakistan, the United Arab Emirates, Ecuador and Singapore. The start of Brazilian operations was scheduled for the first months of 2020, but was postponed due to the pandemic caused by the new coronavirus.
“When my family opened its doors in 1941, our goal was to serve our community a great barbecue. Today it is an honor to have that same mission around the world,” said Roland Dickey, Jr., CEO of Dickeys Capital Group, in a press release. “Bruno and Cyro share our passion for their community and the art of great barbecue, and we look forward to our new partnership bringing legitimate Texas barbecue to Brazil.”
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