“What fills me the most is that my designs are worn with pride and that they recognize what artisans from different communities do. I would not change my career, because textile design is what I love the most, “he said. Denisse Kuri.
The textile designer from Puebla highlighted that the brand of her prestigious clothing bears the same name, “Denisse Kuri.” In addition, it works with different artisans in the state, as well as the entities of Chiapas, Oaxaca, Guerrero and Tlaxcala, with the purpose of preserving the indigenous fabrics.
In an interview with MILLENNIUM Puebla, highlighted that their designs are the result of joint work with artisans from the communities of the aforementioned states, which is why they experiment with different weaving and embroidery techniques to develop their collections.
In this context, he highlighted that the country has a wealth of pedal backstrap loom and embroidery techniques, which is why it has worked with different materials, colors and silhouettes to offer customers original designs, but above all sustainable.
Denisse Kuri shared that she started with this adventure 10 years ago, however, the road has not been easy, but her love and passion for textile design led her to this place that has been earned in the field of fashion design.
“The brand started because I discovered indigenous textiles and that made me fall in love with all the meaning. I identified myself and I wanted this to reach more people, because many times we see it but we do not value it and we do not know who did it, how long it took and what the technique consists of, and more value began to be created to what something transmits ”, He emphasized.
The also winner of the 2019 edition of Who’s on Next He added that in Mexico people should promote indigenous artisans and recognize their work. She explained that the objective is for artisans to develop their creativity in more current products to reach more markets and their companies to grow more, since women contribute an income to their homes, so that they achieve their emotional and economic independence.
Given this, she commented that thanks to this work many women have gained self-esteem and regained a place in the family; In this sense, he stressed that this was one of the main motivations and objectives for incorporating artisans into his brand.
At another point, he commented that he currently works with 11 groups of artisans, which has benefited 25 families. He stressed that the female sector was the first to join this work of weaving, but due to the demand, men learned to weave and now have a family business.
The fashion designer recalled that 10 years ago she started with her brand, but few were dedicated to artisan design, however, now it is a trend and is appreciated in different parts of the country.
“When I started, artisan design was not as much a trend as it is now, you already see it in all areas of decoration and fashion and in many places. In the end it is cool because we opened the market and found a style that people liked ”, highlighted the graduate of the Universidad Iberoamericana.
He also pointed out that designs were experimented on for four years, on what worked, therefore there is a before and after in the Punta de Maguey technique, because with a point of this plant the figure of the backstrap loom is woven and formed. . She commented that few women know and carry out this technique, but the husbands of the artisans carry out the finishing and this is in San Pablito, in the Magical Town of Pahuatlán.
Finally, it revealed that its products are sold online and in stores in different hotels in the country, where its face-to-face purchases have been reactivated.