A member of the group of four large global scale consultancies, the so-called “big four”, Deloitte wants to leverage its services, especially in digital transformation. To handle this task in Brazil, the company intends to invest R$ 400 million to boost the area’s growth. The goal is 60% billing in the country in a period of three years.
According to the company’s CEO in the country, Altair Rossato, the demand for consultancy is strong here. With more companies looking to professionalize their management, carry out digital transformation or simply survive the successive crises, the consulting area grew 26% here last year, against 8% for Deloitte as a whole. These numbers are also higher than those registered by Deloitte globally: 5.5% expansion in general sales and 7.1% in the consulting area.
“The year 2020 was extraordinary, as everyone foresaw more tragic situations in the business world than what actually happened,” says Rossato.
The growth gave the company strength to put the investment plan in place and also expand its operation in Brazil. It opened, for example, a base in Uberlândia (MG). In addition, he is going to Porto Digital, in Recife, to create a technology area. Currently, Deloitte already has a technology hub in the city of Campinas (SP). According to Rossato, the company also had strong growth in regions such as Joinville and Florianópolis (SC), where it usually works with medium-sized companies.
“These are companies that are very different from each other: while some need help to design an initial strategy, others are looking for partners and even targeting the IPO,” he says.
The digital transformation area is the one that should receive the most investments by 2024 – around R$ 200 million. To support this line of business, the company signed or expanded business partnerships with technology fronts such as SAP, Google, Oracle and Salesforce.
The consulting market should continue to grow in the coming years, according to Fábio Andrade, professor of the Executive MBA in Marketing at ESPM. “The perspectives for these consultancies are very good and it is also opening the way for other companies in addition to the big four”, says Andrade.
There is no shortage of technologies that companies will need to adapt to in the near future, such as artificial intelligence, 5G and the internet of things, he says. According to forecasts by the American consultancy Grand View Reserach, the digital transformation market should move US$ 800 billion by 2025.
No wonder CI&T, which specializes in digital transformation, wants to carry out an IPO (initial offering of shares) on the American stock exchange by the end of the year. Recently, CI&T acquired Dextra, which specializes in creating digital products such as apps. Together, the companies will have revenues of around R$ 1.4 billion and more than 5,000 employees. The information is from the newspaper The State of São Paulo.
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