Renault has spared no efforts to broaden its audience, offering various solutions for its regular and non-regular customers. While not abandoning the idea of an e-Tech hybrid with certainly interesting technical contents, he bet on the electric with Twingo (and Zoe) and also placed the suv coupe Arkana. A car that seems to attract a lot of interest as it is not necessarily in line with what the brand has recently offered.
Luca De Meo, CEO of the Renault Group, is convinced that this mix can lead Renault to achieve its emissions targets. According to Automotive News, these are his words: “Already with twenty percent of ‘green’ sales, ie with electric, plug-in hybrids and hybrids, we will reach the goal. We currently have eleven percent electric-only with Dacia Spring, Zoe and Twingo, with orders far beyond our wildest expectations. On the hybrid side, E-Tech technology replaced diesels in just 6-8 months. This is a great achievement, because a few years ago I remember that everyone was worried about what could replace the diesel. Instead, in 2025, one in four cars we sell will be fully electric, and the rest will be hybrid. Especially in Europe“.
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Renault could have a big boost in terms of orders and sales from the new season of state incentives in Italy. Although the Dacia Spring has a lower list price, the Renault Twingo has several additional accessories and safety devices at a cost only slightly higher. However, both are part of that electric entry segment that will appeal to many families who cannot reasonably afford more high-performance and larger battery-powered cars.