Curti, controlled by the Italian multinational Euricom and owner of Curtiriso acquired the historic brand from the Colussi group Flora rice of the 1960. With the acquisition Curti wants to consolidate itself in the branded rice sector and increase its presence on the parboiled rice market, strengthening its weight in retail and food service.
“The acquisition of a brand that is so well known to the public,” he said Bruno Sample, president of Euricom, “will give us a more prestigious presence on the market with a significant critical mass, allowing us to respond to the needs of consumers, who are increasingly aware of and attentive to quality and well-being. With Flora and Curtiriso we will acquire a further presence more representative and authoritative in the branded rice market, where we have been present with Curtiriso for about 30 years “.
On the technical side, the financial advisor for Curti was Unicredit, while the legal advisors are the Sani Zangrando and Macchi firms of Cellere and Gangemi. For Colussi, the financial advisor was Vitale & Co, while the legal advisor was the law firm Lca. Euricom boasts 12 companies worldwide and products sold in 40 countries.