The brand Cupra has also absorbed from Seat the desire to play sports and be fun in every situation, to the point that it is almost doubtful that Volkswagen would prefer the spin-off to the original in terms of resources to invest. Certainly the Spanish manufacturer is experiencing an excellent moment of form on the market and as an image, and its electric adventure is proof of this.
Cupra Born it is an expected car, no doubt about it. And a high concentration of handling and sporting spirit is expected to drive it. This is because two professional drivers of great caliber such as Jordi Gené (Marc’s brother) e Mattias Ekström. The Spaniard has been involved in Seat’s sporting projects for many years, making his touring cars easy to drive and at the same time to adjust; the Swede has put in all his acrobatics to give a pinch of extra adrenaline. In this sense, the two pilots have a complementary curriculum. The two highly experienced drivers found themselves on the track and also in extreme conditions, like in Lapland on a frozen lake, to give the Born a greater performance boost in terms of steering, brakes and power. In total, over 3,000 kilometers of specific tests were covered.
Marta Almuni, technical director of development of the Cupra Born, said: “We want the Cupra cars to be precise, dynamic and optimally convey the sensations given by the road. This is something that professional pilots can identify very well, so we take advantage of their experience and their advice“. According to Ekström, his role in this process was that of “drive the car to the limit to see how it reacts and pass these details on to the engineers ”. “Dry, wet and icy asphalt, gravel, snow, dirt and slippery surfaces … we made sure the car worked everywhere“, has explained.
The help of the pilots in the development of the Cupra Born made it possible to create one more trim bold. Eg, “in safe conditions, like on a closed circuit, Cupra Born allows you to disconnect the ESC to experience a free ride for an extra thrill“, Explains Gené. Another result of the joint work is the e-Boost system, an ad hoc power increase that provides 27 hp more. It will be available in the 204hp version in 2022. Also, the Born is the brand’s first rear-wheel drive car, so getting some steering precision was an added challenge. “The first time I grabbed the steering wheel, taking corners fast and safely was difficult, but now, with progressive steering, we have managed to reach the goal“, Assured Gené.
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