Milan Design Week 2022, here is Cupra: collaboration with Mooney VR46 Racing Team
On the occasion of the Milan Design Week 2022 the automotive brand CUPRA opens the doors of his CUPRA Garage Milan in Corso Como 1 to present the collaboration with Mooney VR46 Racing Team and engage the audience of the Fuorisalone in an immersive experience to discover the impulse of a new generation with a site specific installation. From 7 to 12 June, from 11 to 23, the Barcelona brand will thus be the protagonist in one of the most vibrant streets in the city, presenting, exclusively, the fruit of the three-year agreement with the stable from Tavullia of which it is the official automotive partner: motorcycles, helmets, racing suits and official uniforms with the CUPRA logo that will accompany the racing team in the races of the MotoGP and Moto2 world championship.
CUPRA Garage Milano, the short film “A shared impulse” made on Valentino Rossi’s ranch
To animate the exhibition at the CUPRA Garage Milano, the short film “A shared impulse”, Made in the ranch of the nine-time world champion, which celebrates the meeting between the MooneyVR46 Racing Team and new CUPRA Born. An engaging story with protagonists Stefano Manzi And Andrea Migno that, despite the ban on shooting at the ranch after sunset imposed by the sports director of the VR46 Academy, Alessio Salucci, wake up at night and go wild in a perfect challenge behind the wheel. At the same time, in the spaces in front of the CUPRA Garage in Piazza XXV aprile, CUPRA will allow the public to have a second experience during the Milan Design Week 2022. The “Another way” project, the other activation of the brand, sees once again the collaboration with the Italian-English startup REALITY IS_, which oversaw the creative concept.
The installation created in an industrial container 12 meters long, involves the public from an emotional point of view, allowing them to interact with the values of the brand CUPRA. As if crossing the threshold of a space-time accelerator, the guests of the Fuorisalone will be catapulted into a path guided by the light of three large interactive screens. A mirrored wall will host a “Travel journal”Updated in real time with the phrases that the public will be able to share by first passing through the CUPRA Garage Milan to express one’s concept of impulse. An immersive experience that will involve all the senses, stimulating the visitor with sounds inspired by the themes of speed, electrical impulse and nature, all digitally synthesized. A double appointment at the CUPRA Garage Milano dedicated to the CUPRA Tribe and lovers of design, performance and technology, which will also have among the protagonists CUPRA Born, a car with a sporty and contemporary soul, and the brand’s first 100% electric car. .
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