The tragedy caused by the recent DANA in Valencia it has hit hard the family of the ‘influencer’ Aitana Soriano (20 years old), who saw how their Fallas clothing store in Paiporta was left devastated by floods. The store, managed by Josep Corts and his wife for more than two decades, was recognized in the community for the making of traditional Valencian costumes, which have been part of Aitana’s life since she was a child. After the disaster, Aitana shared a WhatsApp conversation in which his aunt asks him to share on their social networks a link for fundraising to help them rebuild their “life project.”
In order to raise 20,000 eurosthe ‘influencer’ shared a video in which she details the magnitude of the losses and the effort that his uncles have invested in the business, appealing to the solidarity of his followers. “It is very sad to see how something that they have built with so much dedication disappears from one day to the next,” Aitana wrote on her social networks. For her, this store represents more than a family business, since since she was little has worn the suits that her uncle designed, including the ones she wore at this year’s Idol Awards.
Despite the moving request, the initiative has not been well received by many users on social networks, who consider that Aitana should have supported support his family financially instead of seeking outside help. The controversy grew when it was recalled that in a past interview, Aitana commented that her income from advertising collaborations They can reach up to 20,000 euros per campaignthe same amount that is now requested for the reconstruction of the store.
“It’s almost the same as what this fundraiser asks for”, “If you really wanted to help, you wouldn’t need to ask your followers for money” and “The privileged should help their families without resorting to charity” are some of the comments that flooded Aitana’s publication in X, generating a strong debate on ethics in these types of requests. Others noted that many of his followers also face financial difficulties, further fueling criticism.
The controversy escalated when some users observed that the ‘influencer’ has been removing negative commentswhich generated even more distrust among his followers. One of the comments that has gone the most viral says: “It’s easy to ask for help when you can earn that in a collaboration”, to which harsher criticism was added that described the campaign as “a lack of sensitivity towards its own fans.”
Although Aitana has not responded to criticism directly, his campaign is still active and he has received the support of other followers who see in his initiative a genuine gesture of family help. For them, Josep Corts and his wife’s store not only represents a business, but a cultural heritage of Valencian tradition that deserves to be preserved.
Rich ‘influencer’ from a privileged family campaigns to finance the reconstruction of her uncles’ house. People tell her that it is not very ethical when her family ‘can afford it’ and she dedicates herself to deleting comments. And everything will remain the same
— Alba Medina (@Srtacotilleo) November 7, 2024
When I saw the video I was amazed and when I didn’t see any negative comments I was surprised, I guess he deleted them.
The aunt will have more than 500,000 euros in the bank and asks the rest to help. The more money the more rat I guess— andrea (@andreamonaago) November 7, 2024
Keep following this type of riffraff, they get rich by cheating and being an example of nothing, what a shame the damage that this new type of Infrabeings are doing https://t.co/Vhtd0QfRUl
— ✵ Sandri ✵ (@Sr1686) November 7, 2024
Meanwhile, the controversy on social networks continues, with eithersplit pinions about the way public figures should handle their privileges and responsibilities in emergency situations. Aitana’s situation has sparked a broader debate about the use of influence in networks to obtain financial help, and many wonder if these calls for solidarity should only come from people without resources.
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