While trying to heal the wounds left by the closing of lists, the Frente de Todos begins to project what the campaign will be like towards the PASO on September 12. After securing place for her own troop, Cristina Kirchner will focus mainly on the Province of Buenos Aires, in tandem with Governor Axel Kicillof, and will release the president Alberto Fernandez so that, without neglecting the suburbs, it can once again tie the ruling coalition with landings in the interior of the country.
Against all the forecasts and scenarios that were drawn during the previous months due to the pandemic, in which a virtual strategy was evaluated, the Government seeks that its candidates show a lot of territoriality during the next five weeks and maintain the media and spots in social networks as a key support, although not predominant. “A lot of presence in the territory, the marketing that others do”, It is the premise that they raise in the FDT.
And it is the same that the vice president marked in the presentation of the candidates, when she challenged the opposition to agree on “a new way of discussing and debating that is not for marketing.”
The landing of Alberto F. this Monday in Merlo, together with the duo Victoria Tolosa Paz and Daniel Gollan, who heads the ballot in Province, was just a preview of that recipe. And it served as a warning that the President will remain present in the Buenos Aires territory, beyond that the vice will make surgical drops. “She is going to decide when to be, she is going to move without restrictions or obligations,” describes an important member of the Cabinet.
Alberto Fernández, in Merlo, in the first electoral act after the closing of the lists seconded by Victoria Tolosa Paz and Axel Kicillof. Presidency photo
For example, although it was never foreseen that she would be in Merlo, during the morning there was speculation that Cristina was part of the game. That uncertainty will be a constant during the campaign. What is clear is that will try to retain the hard vote with which it historically has in Buenos Aires territory. And it will only travel to the interior to support some of its most loyal leaders who are candidates. Will he go to Santa Fe, where, on the one hand, María de los Angeles Sacnun, one of his favorites in the Senate, is running to renew his bank, and the Minister of Defense, Agustín Rossi, another of his unconditional, plays on the rival list?
Meanwhile, the head of the Chamber of Deputies, Sergio Massa, who was absent with notice due to an upset stomach, It will pivot between tours in Buenos Aires territory and visits to a dozen provinces: it has its own candidates in eleven districts to accompany. Without deviating from the official script, the Tigrense’s agenda will be similar to the one proposed in the administration: it will be focused on the middle class, on the fiscal relief measures promoted in Congress and on the need to generate employment.
However, although no one talks about virtual acts anymore, the impact of the pandemic can be seen within the framework of the acts. The ruling party will try to avoid an agglomeration of militants and limit the capacity of the leaders enabled to witness each event, to guarantee the social distancing that the President demanded for 16 months.
The additional requirement, with exceptions for climatic reasons, is that it be carried out outdoors. The meeting on Saturday, in a factory in Escobar, will then have been an atypical postcard, the Government points out.
Presence in the media will reinforce territoriality. With Gollan more focused on the pro-government media, Tolosa Paz will continue to stand in media not related to Kirchnerism, like Leandro Santoro, head of the list of Deputies in the City. Both became accustomed to terrain considered “hostile” and, although now in the campaign they know that they will face more risks, they offer certain guarantees to the ruling party. In fact, they are qualities that tipped the balance in their favor when it came to definition.
“No one was taller than the All Front seal, but some were more,” remarks a member of the “Monday table”, which brings together the FDT leadership for the campaign.
Tolosa Paz, at the same time, has special support in communication matters, outside the campaign table, due to the structure of his partner and publicist Enrique “Pepe” Albistur, former secretary of K Media and close friend of the President.
To this will be added the spots prepared by the campaign table and the work on social networks, with a strong emphasis on segmentation and capillarity to reach topics for different audiences. “It is not Marcopeñismo: it is only to guarantee that our proposals reach everyone”, they are cut in advance.