Eugenia Kula-Amay, one of the independent members of Cricket South Africa (CSA), made a tweet last Tuesday in criticism of a decision by the team’s integral sponsor ‘Momentum’ after which the tweet was removed and the CSA Had to apologize to ‘Momentum’. Financial services group ‘Momentum’ made it clear on Tuesday that it would not renew its broad-based sponsorship agreement with CSA. It is being told that the current contract expires in April next year, which is worth about 1.2 million US dollars.
According to the company, Momentum stated in clear tones that they were not satisfied with the current status of CSA on its administration and other prestigious issues. The sponsorship head of the company said in a TV interview, “There are some matters related to CSA and it is our duty to make it responsible.” Significantly, on Tuesday, CSA member Eugenia Kula-Amay made a tweet at 11:35 am local time, “Momentum may have forgotten that we have invested millions in his company. Especially in state-owned industries and pension funds. I remember when he asked for certificates related to economic empowerment and affirmative action policy. All I will say is that you must do an investigation once before taking any irrational decision. ”
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Then the next day, on Wednesday, challenging him, Dean Coin wrote, “This response explains why all sponsorship should be withdrawn.” The game of cricket is not about you or the board, but for the development of the game for all players and above. ” After which Eugenia Kula-Amay replied, “I completely agree with you on that group of players. No cricket without players. You must remember that Momentum’s business is run by players, fans and people. I am happy that they also invest in the women’s team, although this is not the air of change, but pure publicity. ”
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After this, he removed his post, but by then it had gone viral on social media. After which the CSA had to issue a statement and apologize. CSA tweeted, “We apologize for the misogynistic remarks made by a member of our board against Momentum. Dr. Eugenia Kula-Amay’s statement was unprofessional. ” The CSA respects the personal views of the South African players and thus distances itself from the statement of a board member. We are not bound to repeat such mistake in future. We respect Momentum for his work in the cricket world.