Corinthians celebrated on Wednesday (1st) its 111th anniversary with great news for the fans. In a live held at Neo Química Arena, in São Paulo, President Duílio Monteiro Alves announced an agreement with the Bitcoin Market, the largest exchange of cryptoactives in Latin America, to integrate the group of sponsors of men’s football. The contract is valid until December 2022 and provides for financial education and cryptocurrency actions aimed at loyal fans, made up of around 30 million people. “Each step towards the transformation of Corinthians is facilitated by partners who understand the moment of digital platforms and the fan’s habits”, said the director.
In addition to the sponsorship stamped on the shirt’s front bar, the 16-month contract provides for the sale of Corinthians fan tokens. The $SCCP token will be issued starting this Thursday, September 2, by Socios.com, the platform responsible for launching tokens for major international football clubs, National Basketball Association (NBA), MMA and Formula teams. 1. The token will grant Corinthians fans around the world exclusive access to promotions, rewards, participation in surveys, and other materials. Each digital currency will have a fixed price of US$ 2. 850,000 units of the asset will be made available.
Corinthians follows in the footsteps of other national clubs, such as Vasco, Cruzeiro and Atlético-MG, which bet on cryptocurrencies to increase revenue. Also in partnership with Sócios.com, Atlético-MG raised more than R$ 4 million on August 13th alone, with the sale of 850,000 fan tokens on the platform. At the time, each token was traded for $2, with gross revenue of $1.7 million. The association got 50% of the proceeds.
Cryptocurrency has also been adopted by traditional European football teams. Milan, Barcelona and Paris Saint-Germain saw revenues increase with the sale of tokens. At the French club, for example, star Lionel Messi will have part of his salary of 35 million euros per season paid with digital coins.
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