Always an occasional message will pop up in my inbox From Boris Johnson.
Although I understand quite well that the British Prime Minister is by no means writing himself there, the opening speech of the message manages to tone:
“Dear Annamari“- Dear Annamari.
Or more concisely: Annamari.
The Conservative Party’s communications department knows that people never get tired of hearing their own name.
Early year during which time I have received emails from “Boris Johnson” at least about his visit to Kiev, economic support measures, and the end of interest rate restrictions.
Dear Annamari The Minister of Finance has also received mass messages beginning with the talks Rishi Sunakin and the Minister of the Interior Priti Patelin on behalf of.
Why am I getting marketing communications from the British Conservative Party? Because I have sometimes attended party events as a journalist. The marketing machinery does not distinguish the Finnish supplier from the British electoral herd.
Equally, I get messages from a rival Labor party. Many of them arrive at the Labor Director Keir Starmerin on behalf of.
Starmer doesn’t just talk, but as a lawyer goes straight to the point: “Johnson is incompetent to lead.” “Police are investigating Johnson’s actions.”
And my own favorite, which has old-world charm in its design, but also comedy: “Donate to the Tories [konservatiivien] against us today. “
Political communication always says a lot about a country’s political culture. What are the key values? Is the voter seen as a consumer? What is the language of politics like?
It is basically about one thing: power.
The key goal of a political party is to gain power. This is particularly evident in the bipartisan system.
The election defeat knows the years of opposition. In Britain, it is very difficult to influence from the opposition.
To power getting it requires campaigning, which in turn requires money.
Even in Britain, the circle of high-class election financiers is small.
Open Democracy Community fat last year that as many as one-fifth of all major personal donations made in twenty years have come from just ten men. Although millionaires traditionally favor the Conservatives, the Labor Party and the Liberal Democrats are also remembered.
The big picture is more nuanced.
In the fourth quarter of 2021, British parties raised a total of around £ 11.2 million (around € 13 million) in funding, official officials said. studies.
The Conservative Party reports that it has received five million pounds and the Labor Party just under four. But there are enough supporters’ pounds for even smaller ones.
None the party also cannot afford to despise small donors.
Conservatives raise money by trading, among other things, Margaret Thatcher mugs (£ 15.58) and Back Boris t-shirts (£ 14.99).
At least so far, I haven’t seen Boris t-shirts on the streets of London. Based on the results of opinion polls, hardly in the future.
The spring email in the name of Labor Starmer appealed instead to a sense of moral superiority: “Donate if you believe honesty matters in politics.”
He would have been a donor for five pounds already.
But labor also has a shop. At £ 12, a Mug would be released, listing the Labor Party’s achievements in government power between 1997 and 2010.
Labor inside, different messages are always sent according to the assumed target group.
In early June, I received an outright money-seeking email from a candidate on the left side of Labor, the Momentum movement: “Help me fight for socialism.”
An acquaintance who was wealthier than myself received a different kind of begging letter from the labor. The recipient was invited to join the so-called Rose Network of the Labor Party (Rose Network).
Already a hundred pounds a month gets its name on the Rose Network’s list of invited guests, through which you can get in touch with Labor’s party elite.
The Conservative elite, for their part, held their traditional summer parties this week. At the same time, money was raised from donors. According to the Politico online magazine, the main article of the auction was a dinner of Johnson and his predecessors Theresa Mayn and David Cameronin with.
The dinner of the three prime ministers was reportedly called for £ 120,000 (about € 140,000). The report does not name the screamer.
Conservative Party meeting of the elite is interested in the past also many Russian-born money rich.
However, foreigners are not allowed to donate freely to British parties. A donation from a Russian-born person is only allowed to go through if the donor has British citizenship.
In this way, as an EU citizen, it would suffice – at least in theory and in law – for the name to be on the electoral roll. I myself was able to vote in the local elections in early May.
Would I fund a political party? Certainly not.
But: Dear Boris, Dear Keirplease continue to send emails, please.
They are entertaining to read.
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