Riot Games and Coca-Cola have announced a multi-year partnership that binds League of Legends: Wild Rift And Wild Rift Esports to the beverage brand. Coca-Cola, as a global founding partner, will work together to deliver fan-focused experiences, providing access to personalized rewards and experiences, including a weekly content series. The first fruits of this partnership can be seen in Coca-Cola’s recent digital campaign, entitled “It Must Be Real”, which includes scenes from the eSport of Wild Rift. Wild Rift Esports, Riot Games’ first approach to mobile esports, launched its first official competitive season in 2022, with the formation of eight regions and a global season finale. Various teams from around the world will compete in regional tournaments to qualify for the first international tournament in Wild Riftthe Global Championship Wild Rift Icons, which will take place in the summer. The dates and venue for the final will be announced shortly. This isn’t the first time Coca-Cola has partnered with Riot Games: from 2014 to 2016, Coca-Cola sponsored the World Championship of
League of Legends
collaborating with local cinemas from different countries.
“We know mobile gaming is a key part of the future of gaming and are delighted to be working with an industry leader like Riot Games, who brings together sports and entertainment,” said Brad Ross, global vice president of resources, influencers and partnerships. by The Coca-Cola Company. “Coca-Cola was among the first eSports partners of League of Legends and we know from experience the power that the game has in bringing people from all over the world together, both in competition and in cheering. Coca-Cola is at the side of every enthusiast, ready to refresh and regenerate both players and fans “.
“Coca-Cola has supported the launch of what is now the biggest eSport on the planet, the League of Legends eSport. So I’m thrilled that they see a future for the eSport of Wild Rift“said Leo Faria, global eSports head of Wild Rift at Riot Games. “This collaboration will span over 100 countries, including the eight regional leagues on which our sport is based.” Alan Moore, executive producer of League of Legends: Wild Rift at Riot Games, he added: “We are very excited to be working side by side with Coca-Cola to improve the experience of players around the world in Wild Rift. To be able to count on their support as we continue to add features and content to Wild Rift it will create new possibilities in and out of the game. “
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