K-Supermarket Kasarmi merchant Pasi Saarinen likes to invest in children's comfort in the store.
“Snap hence, a stick horse for shopping”, says the sign in the lobby of K-Supermarket Kasarmi in Helsinki. Next to the sign is a basket of different stick horses.
K-Supermarket Barracks merchant Pasi Saarinen says her daughter, who was a merchant trainee by Laura Lindbom who got the idea of stick horses at a training session for department managers, where the idea had come up.
“The idea has been plagiarized, somewhere in Finland some other store had implemented something like this.”
After Lindbom presented the idea to Saarinen, they got down to business.
Junior investing in comfort is not a new thing for Saarinen.
At Easter time, an Easter egg hunt is organized in the store, where a child looks for hidden Easter eggs in the store and receives a prize at the checkout.
“Children always come first. We try to make them feel comfortable in the store, so that parents can shop in peace.”
Of course, families with children are also interested in the store in a financial sense, because families are the ones who make large food purchases.
Stick horses arrived at Kasarmi's K-Supermarket already before Christmas, when people make bigger purchases in the store and spend a longer time there than usual.
However, stick horses are here to stay.
“Of course, we will continue to offer them. All good things survive.”
Positive there has been a lot of feedback, literally floods.
According to Saarinen, good things happen when both the shopkeeper and the rest of the store's staff remain active.
“Good ideas must be implemented. We try in every way to nurture and develop this kind of activity. These are small everyday actions.”
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