Chiara Ferragni, 2020 super for advertising and marketing. Down the historic blog The Blonde Salad. The turnover is close to 20 million
Not only the queen of social networks, with a following that up Instagram is now close to 25 million followers, Chiara Ferragni brings home important numbers in terms of business. The pioneer of digital entrepreneurship, content influencer, social storytelling, even in the year of Covid, beats lockdowns, restrictions and crises, holding up the market: in 2020 the turnover of the three companies that refer to the new director of Tod’s touched the 19 million of Euro.
To give the essential push, he reports MF, it was Sisterhood, the consulting company for marketing, events and management of talent image rights, which closed the last year with a turnover of 12.9 million: “Fortunately, the company, thanks to targeted diversification and continuous expansion policies, was not affected by the market contraction, so much so that turnover was over 14% compared to 2019”, reads the financial statements. They recorded a profit of 5.76 million, a shareholders’ equity of 12.9 and tax payables of 2.45 million.
But to be most affected by the pandemic crisis, he reveals MF, was actually the historical brand of Ferragni, the blog from which it all started: The Blonde Salad. In 2020 the revenues of Tbs crew dropped from 6.5 to 4.8 million, thus recording a loss of 1.7 million. While the profit went up from 450 thousand to 1.32 million thanks to cost cuts.
To lose more, lets know MF, it is though Phoenix, formerly Serendity, the company that owns the Chiara Ferragni Collection brand in its portfolio: against a turnover of only 1.27 million, it recorded a loss of 3.48 million due to the 4.1 million penalty which, as already reported by Republic, was paid to N1, the minority shareholder who was the partner for the production of shoes and accessories, now replaced by Swinger International. In the wake of the results, at the end of June the company revised its five-year business plan which “guarantees both a quick return to positive profitability and the overall operation of the company for the next five years”.