The separation could be the result of a strategy, and it would also be a sensible move given Chiara Ferragni's situation
THE Ferragnez they're going through some sort of social divorce? Many are asking this. Even some experts were able to notice something “strange” about the estrangement between Chiara Ferragni and Fedez in publications on social media.
After the Balocco scandal, they no longer appeared together on Instagram, and they didn't even share any stories. Fedez had tried to defend Chiara Ferragni criticizing journalists who always think only of their family.
The Italian rapper and husband of Chiara Ferragni had said that journalists should have covered “more important news”. This brought him criticism, including Myrta Merlino's attack. Even in the early New Year's Eve video, he haters they went wild due to the influencer's presence, prompting deplorable comments. It would seem, therefore, that the decision taken is that of a clear separation.
Where Ferragni is, then, there will be no Fedez, at least for a while, perhaps for don't involve the rapper too in his wife's complicated affairs. A period of time that drastically extended until the first week of February. Not really little compared to the previous pace on Ferragnez social media.
The last post shared by Chiara Ferragni with Fedez dates back to December 10th 2023, in St. Moritz. The images show them hugging, smiling, kissing and sharing the winter holidays together. Subsequently, an interruption occurred, with no content shared together and no comments from the rapper on Ferragni's profile.
For what concern marketing, the separation of contents can be seen as a strategy to preserve the image of both. Advertising experts underline how this dissociation can be a tactic to precisely manage the narrative around public figures.
By maintaining separate profiles, you allow for more accurate management of personal images, preventing controversies or controversies related to one partner from influencing the other. “Distinct” personal brands can be seen as a form of reputation protection, particularly crucial in the world of personal branding and personal marketing, even more so in delicate and economically important situations.
The separation could be the result of a strategy, and it would also be a sensible move. At this moment, Chiara Ferragni is the subject of violent and disturbing attacks, so separating only serves as a useful strategy to avoid negative “cascade” reactions. Reputation is a key aspect, primarily on social media, as in few other areas.
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