Chery ultimately chose Spain for its first production plant in Europe. The Chinese giant had also carefully evaluated Italy but it was the former Nissan plant in Barcelona that convinced the Asian car manufacturer which will now aim to conquer the market of the Old Continent thanks to ambitious objectives: in fact, by 2029 it aims to produce 150,000 cars per year, with the support of EV Motors, a Spanish company with which Chery has signed a joint venture.
Chery's assault on the market
The start of production in Chery's European factory should start at the end of the summer, with the Asian giant hiring 150 employees who previously worked for Nissan, who are currently engaged in specific training courses, according to what reported by Automotive News Europe, as also expected by the Spanish government. In Chery's plans, total hiring will reach 1,250 employees for the site.
“Once sufficient production is achieved, we will plan to export to the rest of Europe and other countries, transforming the Barcelona site into one of Chery's main export facilities globally”, said Chery Executive Vice President Guibing Zhang. The Omoda 5 and Jaecoo 7 SUV will be produced in the Barcelona factory, the two models of the brand linked to Chery and created specifically for Europe.
The Barcelona factory
Chery and EV Motors will put up around 400 million euros to finance the plant, with Spanish Prime Minister Pedro Sanchez keen to underline how Spain is becoming one of the largest electric vehicle hubs for Europe. This would also be due to the support plan for mobility policies launched in 2020, with 5 billion dedicated to the development of sustainability on wheels. EV Motors will also benefit from the agreement, with the aim of relaunching the Spanish brand Ebro, which stopped the production and sale of models in 1987: the first cars will be two SUVs, one plug-in hybrid and one with an ICE engine, scheduled for the fourth quarter of 2024.
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