Growth, but not satisfactory. The trend of the Italian car market in July can be summed up in these few words: there was indeed an increase in volumes, but it was narrowed to just over 4% so much so that it was defined by Dataforce as a result “definitely below par compared to last month when, thanks to the resumption of incentives, the market had recorded a much more brilliant +15%”. And instead, we still read, “in the month of the turning point the car market has returned to absolute mediocrityat levels almost stabilized on the 2023 volumes”.
Car market: July data
Digging deeper into the numbers, in July 2017, 1,000 new cars were registered 125,150 new cars5,193 more than in the same month of 2023. Figures that bring the number of cars registered from the beginning of the year to today to 1,015,065, 50,804 more than in the first 7 months of last year, for a growth of 5.27% (along the same lines as that recorded in July alone therefore). results of the car market can be compared to that of commercial vehicles: in July the segment showed a slowdown in the upward trend, not surprisingly, despite it being the fifteenth consecutive growth, the result was positive by a very small margin, +1.19%.
Fiat sales collapse
A look at the individual brands. Fiat maintains first place but, as Dataforce also points out, it records a heavy thud of registrations: trend at -27.07% in July, with almost 4,000 fewer deliveries. The Turin brand is trying to establish itself Toyotawhich closes in second place with a formidable increase in registrations of +144.43%, equal to approximately 5,800 more units. On the lowest step of the podium Dachawhich recorded a sales increase of +36.11% and is only 100 units behind the Japanese brand. Many brands closed the month of July positively, while those doing worse were Nissan (-36.09%), Alfa Romeo (-25.49%), DR (-40.52%) and Mini (-55.6%).
Electric stable, full hybrids fly, diesel bad
Chapter on food: the DRINK recorded a very modest increase in registrations, of +0.88%, equal to just 36 additional units. Very good on the other hand are the cars full hybrid: +56.18% in July, with 5,265 additional registrations which bring the balance of the seventh month of the year to 14,637 units and a monthly market share of 11.7%. Also growing LPG and petrol (including mild-hybrid), while diesel and plug-in hybrids are showing a decline. With the numbers in hand, to sum up, the hypothesis of a 2024 closing at a level of 1.6 million registrations+1.8% compared to 2023.
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