“When we started, about 20 years ago, we were faced with a market where mutual investment funds are present in the portfolios of Italian savers. So we thought of the fund supermarket that would allow customers to access the largest catalog available in Italy. With digitization, the channels with which investments are translated into practice have multiplied, not to mention the transparency of products, being able to compare prices and intermediaries. But it is noted that the public is struggling to change their habits “. To say this by Simone Calamai, CEO of Fundstore.it, speaking at #FestivalFuturo 2021, the Altroconsumo appointment aimed at investigating the changes taking place in our society through moments of discussion and comparison with experts, professionals and representatives of different sectors.
“30% – he points out – use digital channels to carry out simple operations such as checking current accounts or paying bank transfers, but 85% still go to the bank for greater peace of mind”.
“In Italy – comments Calami – there is a ‘prone’ attitude of the customer with respect to the financial intermediary and therefore we have always approached us with a very uncooperative and curious attitude on a digital level. Fortunately, the audience of our customers has risen we are aware that we are targeting a niche of savers “. “To avoid cyber scams – he suggests – make sure that the intermediary is actually such to avoid being scammed”.
#Calamai #Fundstoreit #online #channels #public #prefers #branch
