Caja Rural Central (CRC) has taken a significant step in its expansion plan, inaugurating a new office in Totana equipped with new technologies, in an opening that underlines the entity's commitment to growth and demonstrates its solvency, consolidating its presence in the Murcian territory.
The decision to establish in Totana is based on a careful evaluation of market opportunities, the growing demand for financial services and the strategic location of the municipality, which has more than 31,600 inhabitants. The new branch, located at number 1 Salvador Aledo Street, began operating on February 12 and offers its personalized services to both individuals and professionals.
The office is equipped with cutting-edge technology and has a multi-channel approach to ensure agile access to financial services. In addition, it has a highly specialized team led by the branch director, Marcos José Martínez, together with the client managers Mª Elena Alcázar Giner and Maica Fuentes Molina, and supported by Ginés Argilés Ferrer, area director.
INTEGRAL SERVICE
This opening is part of CRC's strategy to improve its efficiency, solvency and customer satisfaction, and reflects its commitment to the economic, social and cultural development of the areas where it is located. With a total of 78 branches, including 28 in the Region of Murcia and 50 in the Province of Alicante, CRC seeks to provide a comprehensive service to its partners and clients, highlighting its focus on advice and specialization in SME banking and personal banking.
One of its main competitive advantages lies in its ability to offer solutions in an omnichannel manner, allowing customers to carry out transactions at any time and from anywhere. Furthermore, the entity stands out for offering personalized and close treatment, maintaining a close relationship with each client. This focus on care is based on in-depth knowledge of the financial needs of individuals and companies, which contributes to its preferred position in the sector and its area of influence.
Precisely, in a context where digital banking is consolidated and many entities choose to reduce face-to-face service, the director of the new branch reaffirms the entity's commitment to humane and personalized treatment of its clients: “For CRC, the priority is guarantee comprehensive and quality attention 24 hours a day, in all available channels, without any commercial objective prevailing over the values of the institution,” he stressed.
Contrary to the general trend, CRC continues to expand its branch network, betting on an approach focused on customer service. The opening of this new office not only demonstrates the growth of CRC, but also its commitment to the community and its corporate identity, reinforcing its presence in the market and differentiating itself from the competition, thanks to its mission, vision and values, which make the entity into a trusted brand, differentiating itself from other agents in the financial sector.
More than a century of experience
Caja Rural Central, with a presence in the Region of Murcia and the province of Alicante, has a staff of more than 300 people. CRC's human team is the engine of its evolution and the main axis on which its strategy is based.
For 104 years, they have been working to satisfy the economic needs of partners and clients, accompanying them with close, specialized and honest advice and a transparent value proposition, combined with a digital banking service that is contributing decisively to the digital transformation of partners. and clients. Its business model, committed to the development of the municipalities in its area of implementation, contributes to the development of the populations where it is present, causing a large part of the benefits obtained to revert to local communities.
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