BYD is clear: it does not seek to attract customers with cheap prices, but with other virtues

The Chinese company, BYD, since its arrival in Europe and Spain more than two years ago, has always been clear: they would not attack the price factor, at least not as sharply as its competition. The virtues of this brand, in reality, would be many others. In this same way it has been emphasized Stella Liexecutive vice president of BYD in Europe during a recent interview, as published by the media Automotive News Europe.

As has been seen in recent years, BYD has been characterized by not paying too much attention to the price presented by its competition’s cars, as it has preferred to do the same at its own discretion. This has led to some of their models having a starting cost above or below their rivals, since their measuring stick is always has been based on the quality of their cars and in the capacities that they present.

BYD will not seek to compete in the ‘battle’ over prices

During her speech, the aforementioned BYD management stated that BYD “will become an important market participant here in Europe.” In addition, he also pointed out that sales teams in Europe are expanding significantly to establish a long-term strategy. “We continue working on our plan”he assured.

Li and the rest of the brand’s managers know that they need to “give buyers some time to trust BYD.” After all, it is a company that has recently been included in Europe and its technology, for most users, can be new. The board also pointed out that they are aware that their electric vehicles costing between 25,000 and 35,000 euros can become among the ‘top sellers’ in Europe.

The latest reports on car sales and registrations in Spain make it clear that a good part of the population in our country already supports this brand. Specifically, both the BYD Seal and the Dolphin appear in the ranking of the best-selling electric cars in September 2024; in the annual ranking the BYD Atto 3 is one of the most sought after.

And its virtues for this are already known. Far from establishing a particularly low price, BYD has opted for the quality of its interiors, good – and striking – technology, comfort on board and specifications that are truly up to par. Since its arrival in Europe, the brand’s management has positioned itself as an alternative to the region’s historic premium brands, far from wanting to confront others more focused on low-cost.

In her interview, the board also had time to talk about the European Union’s hackneyed tariffs on Chinese electric cars. Although both regions have confirmed that they are still in the negotiation process, Li does not believe “that the EU is going to make more concessions. “The automotive industry lobby is really strong in this territory.”

Precisely to be able to escape this tax on Chinese brands, BYD is investing billions of euros in production facilities on the Old Continent. In this way, at the same time, it will be able to meet the growing demand expected for its cars in the coming years.