The evolution towards the electric will also represent a very important challenge for Maserati which with the first hybrid models has opened the doors of new sustainability for the entire range. Waiting for the first electric model, the Italian car brand is working on how to bring together the vocation for performance, sustainability and the premium soul in a distinctive design. Klaus Busse, Head of Design Maserati, explained this path of evolution during his speech at a conference on the subject at the Motor Valley Fest 2021.
A very special Maserati Levante Trofeo
“Performance is always the heart of Maserati, design comes later – said Busse – As far as sustainability is concerned, this is a very important concept for a luxury brand like ours, and electrification will help us in this. For Maserati it will be a big step forward, because many of our customers love the sound of the internal combustion engine. I understand the issue of noise well, but when three or four years ago we realized that electrification would affect the sound, with the successor of the GranTurismo we eliminated the noise, introducing a soundtrack based on classical music. “