Carmaker Bugatti, who recently joined the Rimac family, has launched a new internal division that will take care of the customizations for the model. Chiron Pur Sport and for future cars of the brand. This is another chance to modify the car, already ‘one of a kind’, following the specific tastes of each individual customer. The program will in fact be called Bugatti Sur Mesure.
According to Bugatti it will be a division ‘never seen before’ in the automotive field. The very first special hand-painted livery can be seen in the photo, with a very light blue inspired by the Tipo 51 driven by Louis Chiron. The Pur Sport bears the number 32 and other decorative elements on the sides. Inside, the center console is in black anodized aluminum with a hand-painted silver inscription and a red Bugatti logo on the door inserts.
“Our customers are often deeply intrigued by Bugatti’s automotive lineage, and it is fitting that the first Sur Mesure commission pays homage to one of our great racing icons. For many years we have worked with our customers to create their personal vision of the ultimate super sports car. It has always been a highly personalized process, but as more and more of our customers demand detailed and intricate customization, the launch of Bugatti Sur Mesure will ensure that we can fulfill their wishes with the perfect level of detail“Said Hendrik Malinowski, Bugatti’s sales and marketing director.
As part of the official program, with the individual support of the Bugatti Sur Mesure Team, customers will be guided through the world of possibilities open to them. When configuring a Bugatti, the number of exterior colors and leather finishes is almost unlimited, but for those looking to go a step further and create a truly unique custom automotive art piece, then Bugatti Sur Mesure really comes into play.
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