Before the digital clamp in which the European Union is located in front of the large US and China platforms, the community block continues to try to meet the digital rules and protect the internal market. The European Commission has stated that the entry into force of the regulations that could end the exemption of ‘low cost’ shipments (below 150 euros) to try to stop the fiscal hole of which you are benefiting companies like Temu or Shein.
That proposal was collected in the reform of the Customs Union that it promoted in 2023, but the intention is that its processing in the EU council and the European Parliament and that its entry into force to 2028 is accelerated. The concern for the The prejudice of the European market has triggered the same speed that the business volume of those Asian companies has increased.
In 2024, about 4.6 billion ‘low cost’ shipments exempt from customs rights (with amounts of less than 150 euros) entered the European market. These are twelve million packages per day and 91% come from the Asian giant. The figure doubles the previous year and triples to that of 2022. “Many of these goods have turned in the EU ”.
Beyond the concern for the entry of dangerous products, the argument of the community government is that European sellers are subject to “strict standards” that do not apply to extra -community products, which is one of the great complaints in the sector. That is allowing unfair competition and the sale of online counterfeit products.
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