The British TV show This Morning has canceled an earlier offer to viewers to win their electricity bill after a wave of criticism. This was reported on Wednesday, September 7, the newspaper Mirror.
The publication writes that after a serious backlash against the backdrop of the cost of living crisis, the organizers of the show canceled this opportunity. From this day forward, the game will again feature cash prizes ranging from £750 to £3,000.
The appearance of such a prize as payment of bills in the game was announced on the show on September 5th. It was reported that after that, one of the viewers who got through on the phone refused the cash prize and chose to pay his electricity bills for four months. The Briton did not hide his joy on the air.
According to polls, almost one in four Britons will not turn on heating this winter due to record energy price increases.
On September 3, the new Prime Minister of Great Britain, Liz Truss, announced that she would provide measures to combat the energy crisis within a week.
Before that, on August 31, there was information that the UK could apply for a loan from the International Monetary Fund due to the difficult economic situation.
Prior to this, on August 29, the British newspaper The Independent pointed out that the record level of energy prices will lead to the fact that one in four Britons will not turn on the heating.
The day before, Bloomberg reported on the risk of the UK facing the threat of blackouts in the coming winter. It was noted that the shortage of gas in Europe and the kingdom itself could jeopardize the stable operation of power plants.
On the same day, acting British Prime Minister Boris Johnson urged the people of the kingdom to prepare for a serious increase in electricity prices this winter. He called the upcoming bills for her “staggering”. At the same time, he promised that the government would allegedly help to survive the crisis.
Prior to this, on August 27, the Evening Standard gave non-standard advice to the British on saving electricity. The newspaper recommended caulking the windows and washing dishes in a basin.
Meanwhile, Truss said on August 25 that the energy crisis in the UK will last more than six months and will require decisive action from the government. She also noted that the country is not moving fast enough to alternative energy sources to hydrocarbons.
The sharp rise in the price of electricity in Britain is observed against the backdrop of a looming energy crisis in Europe. One of its reasons was the refusal of Russian energy by the EU countries due to the special operation of the Russian Federation to protect the inhabitants of Donbass, which has been carried out since February 24.
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