For the International breast cancer prevention monthThe Italian Hard Rock Cafes of Florence, Rome and Venice join the fundraiser as every year Pinktober by Hard Rock International. Since its creation, Hard Rock has raised over 12 million dollars for breast cancer research worldwide, including 1.3 million raised in 2023. Throughout the month of October, Hard Rocks around the world including hotels, casinos and Rock Shop organize special events and promotions, donating a portion of the proceeds to the Hard Rock Heals Foundation to support charities around the world that raise awareness and breast cancer research.
The cafes in Florence, Rome and Venice are joining the campaign – reports a note – by promoting a series of events dedicated to music starring the voices of established and emerging artists and singers. Furthermore, they will serve all the burgers and sandwiches on special and colorful pink buns , while in the rock shops it will be possible to purchase the iconic Pinktober t-shirt together with bags, pins, sweatshirts and other gadgets dedicated to the campaign.
The Hard Rock in Florence offers two special evenings with the musical accompaniment of 80voglia on Friday 11 October and the Cramberries Tribute on 18 October. The Roman DJ Ale Ross will perform on the stage of the Cafe in Rome on 10 October, on the 19th the band Beyontop, Beyoncé’s only Italian tribute band, on the 24th the warm voice of Emma Re accompanied by the musician Simone Ceracchi and on the 31st the DJ set by Frida K. In Venice in the Bacino Orseolo cafe the singer Dani De Zan will perform on Monday 7 October, the acoustic duo Stillwater on the 24th, the singer and guitarist Giulia Tonini on the 24th and the duo of The Slippers on Friday the 25th.
In honor of Pinktober, Hard Rock International is organizing an exceptional charity auction in partnership with Lionel Messi and Oracle Red Bull Racing featuring rare and exclusive items, from October 1st to November 22nd 2024 on Qtego. All proceeds will benefit the Hard Rock Heals Foundation, supporting breast cancer awareness and research efforts around the world. This year’s auction is set to make history, offering items never made available to the public. Among the highlights – the note reports – global football icon and Hard Rock brand ambassador, Messi, will donate a pair of autographed pink football boots worn during a historic Inter Miami CF match. An extraordinary opportunity for fans and collectors to own a piece of Messi’s legacy while contributing to a charitable cause.
Oracle Red Bull Racing, Hard Rock’s official restaurant, casino and hotel partner, will auction autographed racing gear, including items worn by Max Verstappen and Sergio Perez. This exclusive racing gear will be auctioned off with proceeds split between Wings For Life and the Hard Rock Heals Foundation and cannot be purchased elsewhere. Additionally, to further promote the Pinktober campaign, the Hard Rock branding on team vehicles and driver suits will have a special pink design throughout October and early November, combining speed, power and synergy in the fight against breast cancer.
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