Brand Dubai, the creative arm of the Dubai Government Media Office, and the Dubai Roads and Transport Authority, announced the agreement to start a new phase of partnership between the two sides, during which a series of new projects will be implemented aimed at enhancing the aesthetic scene in the emirate, and within a number of its vital areas. By publishing creative works that aim primarily to highlight important features of Dubai’s culture and ancient heritage, its major achievements and aspirations for the future, and to provide unique additions that enhance Dubai’s position as the best city for life and tourism in the world, and the most encouraging creativity and interest in creators.
This came during the meeting that was held between the Director General and Chairman of the Board of Executive Directors of the Roads and Transport Authority, Mattar Muhammad Al Tayer, and the Director General of the Government of Dubai Media Office, Mona Ghanem Al Marri, at the headquarters of the Media Office at One Central, at the Dubai World Trade Center, with the participation of a number of leaders. Executive on both sides.
During the meeting, quality projects were reviewed, in the context of the partnership that brought together “Brand Dubai” and the Roads and Transport Authority, over the past three years, which focused on achieving the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President of the State The Prime Minister and Ruler of Dubai, in transforming Dubai into an open museum. The meeting also dealt with cooperation in developing a group of distinguished artworks that will be implemented during the coming period.
Al Tayer stressed that creativity is a great value that has been established by the leadership, and that Dubai has achieved unique qualitative achievements that have brought it to the world. The Authority’s efforts to implement creative solutions that keep pace with urban expansion and continuous urban growth in Dubai, in order to consolidate its position as a distinguished model for future cities.
He added that the authority is keen to have creativity present in the various designs of its projects, in line with the creative spirit of Dubai, and in this context we support the efforts of “Brand Dubai” in promoting and developing the creative scene of the emirate.
Al Marri expressed the pride of “Brand Dubai” in the partnership with the Roads and Transport Authority in Dubai, as it is responsible for an important part of the creative and innovative projects and initiatives, which contribute to emphasizing Dubai’s position as one of the world’s most developed and culturally diverse cities, and highlighting the creative features throughout the emirate. Emphasizing its position as a global city that celebrates creativity and innovators.
She said: “We value the great cooperation of the Roads and Transport Authority, and the role it provides as a model for caring for creativity and encouraging its various paths, and including it as an essential element in the major projects that it undertakes, and we are keen to launch more joint initiatives based on the inspiring vision of His Highness Sheikh Mohammed. Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, with the aim of making Dubai a vibrant global center of development and civilization.
Al-Marri explained that the goal behind the “Brand Dubai” projects is to promote Dubai’s message to the world.
• “Creativity is a great value that has been established by the leadership, and through which Dubai has achieved unique qualitative achievements that have brought it to the world.”
Mona Al Marri:
• “Highlighting the creative features throughout the emirate, emphasizing its position as a global city that celebrates creativity and innovators.”
creative arts effects
Director of “Brand Dubai”, Nihal Badri, said that Dubai is a city that has made community happiness a goal and a goal, and has mobilized all the necessary ingredients to reach it, and we at “Brand Dubai” believe in the positive effects of creative arts in achieving happiness and spreading it among people.
For her part, the Director of Marketing and Corporate Communications Department at the Roads Authority, Rawda Al-Mahrazi, stated that the partnership between the two sides supports our common vision in highlighting the role of the arts as a human value that contributes to strengthening the modern identity of Dubai, by adding aesthetic touches to the projects implemented by the authority in cooperation with « Brand Dubai.