Elon Musk is among the entrepreneurs who have convinced the most, with his choices on war
The study of Parole O-Stili, towards the 5th Communication Festival
Brand activism takes hold of Italians: three out of four are in favor of the choices of companies and individuals in the Russia-Ukraine war and for half of the interviewees it is a conflict different from the others, due to the communication made by the media. This is what emerges from one SWG detection for Words O-Styles, on the occasion of the fifth edition of the Festival of Non-hostile Communication which will take place in Trieste on 29 and 30 April, dedicated precisely to the theme of the “choices” we make every day at work, on social networks and in private life.
72% of Italians believe that the brands of private companies intervening in the conflict with concrete actions have given greater strength to the intervention of governments and international institutions and for 69% they represent a sign of attention that these subjects have shown towards an oppressed people. The opinions of the voters of the League who in 73% of cases consider the actions of private individuals as adding fuel to the fire, fueling the marginalization of Russia. Similar opinion of the voters of Brothers of Italy who judges them dangerous (+ 60%) stating that no freedom of action can be left to anyone.
Broad consent, however Elon Musk (+ 60%) and for Anonymous (+ 59%) whose choices of making the Starlink internet system available and launching cyber attacks on Russian institutions were considered admirable. Also on the podium Pornhub (+ 55%) for having blocked access to geo-localized users in Russia, despite the criticisms of an expert in the sector LIKE RICCARDO PIRRONE. Positive reactions (+ 49%) from the interviewees also for companies that use content such as Netflix, Disney, Sony And Warner Bros who have suspended the distribution of new films in Russia. One in five respondents expressed dissent, however, both on the positions of the International Olympic Committeefrom the Fifa and of Uefa about banning Russian teams and athletes from international competitions.
The position of the most influential companies on the Putin regime
Why is the position of world famous brands relevant in this context? As we have explained IN THIS ARTICLE, the choices of the most influential companies can be even more effective than politics in stopping the advance of Putin and therefore avoid the Third World war. Both the sanctions decided at the institutional level and the boycott adopted by individual private companies aim to isolate Russia from the economic context, in an attempt to erode the consensus towards the president.
In what represents the issue of primary importance not only for the Western world, but for the whole planet, we see the concrete application of the brand positioning, the increasingly marked tendency on the part of companies to take a position on social and political issues, including divisive ones. And the ongoing conflict certainly is. In fact, despite the broad support for Ukraine attacked by the Russian army, not all the most famous brands have taken a concordant position.
What is the Ukraine Corporate Index
The situation is effectively summarized by theUkraine Corporate Index launched by the ng The Good Lobby, in agreement with Progressive Shopper. The document, published on thegoodlobby.it and updated on the basis of the relevant announcements, reports the choices that each company has undertaken with respect to its relations on Russia, from those who CLOSED EVERY COMMERCIAL ACTIVITY to those who continue as if nothing had happened, with in between the different shades of the case.
True to the motto that buying is one of the most political acts in the world today, the index intends to “guide investments and purchases by reporting companies that are behaving responsibly and denouncing irresponsible ones”. Professor Alberto Alemanno, founder of The Good Lobby, explains: “Despite the declared adherence to the environmental, social and governance (ESG) criteria that should guide their work, most companies do not seem to really respect them in the face of social and governance violations. resulting from the invasion of Ukraine. Investors, customers and citizens deserve to know which side of the Russian-Ukrainian conflict companies and brands are on ”. Mark Hanis, founder of Progressive Shopper, adds that “the private sector cannot stay on the sidelines of this crisis and must take a stand against Russia. Consumers expect CEOs to show the same leadership as most political leaders and will judge them accordingly. As long as Putin carries on the invasion of Ukraine, these companies should stop their business with Russia ”.
The divergent positions of those who remain in Russia
However, as also emerges from the document, several companies continue to operate in Russia, some of which are motivated by the fact that leaving the country would paradoxically do Putin a favor, who aims precisely through the gag of free information and the sensational disconnection from the Internet. to make Russia a world apart. Among those who – at least for now – have not changed their habits there are brands of enormous world fame such as McDonald’s, Coca Cola And Pepsi Cola. The boycott threats launched on social networks have not even taken hold, with the respective hashtages that have become trendy in the last few hours. Then, the Ukrainians move to the de facto ways: the supermarket chains Novus, Fozzy Group And Varus they have decided not to sell the products of the companies in question anymore, in an attempt to change their position.
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