Blizzard returns to its largest market thanks to Microsoft

Many in China were upset by Blizzard's sudden and – in some ways – disastrous exit from that region, especially since it is one of the largest markets for game creators. Devil and world of warcraft.

Now, Microsoft recovers that slice of Asian pie and thanks to NetEase it will once again take charge of Blizzard games in China. So all of this developer's PC games will return to this huge country and the Redmond company's coffers will have the opportunity to fill up as it is a business that does pay dividends.

It is worth remembering that the relationship between Blizzard and NetEase It's certainly rough going and between the two they threw the ball around when it came to distributing blame. Even, Overwatch 2 was affected by review bombing from China for this situation – taking into account that the game is available on Steam -.

Let's not lose sight of the fact that Microsoft is the one that has just sealed the new deal between both companies, especially since it owns one and it is logical that it wants to continue generating dividends.

“After continuing discussions over the past year, both Blizzard Entertainment and NetEase are delighted to align on a path forward to once again support gamers in China and are proud to reaffirm their commitment to delivering exceptional gaming experiences.“says a statement from the developers of Starcraft 2.

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So when will Blizzard games arrive in China again?

The new partnership between Blizzard and NetEase It is not going to translate into the immediate arrival of titles like Overwatch 2, Diablo IV or Hearthstone itself. It will be a process of time and taking them out little by little. Both companies are going to work together to place these titles again.

The question remains as to what will happen to the old accounts, the content and the items that the users already had. Surely it will be about preserving everything that one already had, adapting it to everything one already has at the moment.

We'll see how this partnership between the two continues. Don't stop following the conversation on our Discord and don't miss our news at Google news.

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