Black Friday season can also be very good for those who are looking to renew books on the shelf.
According to a survey by Nielsen Book released by the National Union of Book Publishers (SNEL), the sector recorded revenues of R$154.67 million between November 2 and 29, 2020. Criteo, in turn, heard 13 thousand people in an interview and recorded that 39% of them had read more during the pandemic.
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Large retail chains are keeping an eye on this market and consumers who are attentive will be able to mine for good opportunities.
Americanas SA, which owns Americanas.com, Submarino and Shoptime, began its campaign at the end of October.
If you want to read the saga of the wizard Harry Potter, the site Americanas.com has the box with seven books for R$ 121. Whoever is more interested in gastronomy, Shoptime is selling the book “Every Friday”, by Chef Paola Carrosella, for R$99.90. The sites also offer 50% cashback on some in-app purchases made by Ame Digital.
Submarino offers a coupon of up to R$300 off purchases made through the app. For those who like horror stories, the hardcover box of the saga “Hunger Games” costs R$ 109.90.
Amazon’s Black Friday starts this Friday (19th). Those who like to read on digital devices can take advantage of up to 60% discount on ebooks on the site. An example is the fiction classic “O Homem do Castelo Alto”, by Philip K. Dick, which will be priced at R$ 11.53 in the digital version. Also starting this month, the site will allow you to give someone an ebook.
saraiva.com.br has been offering promotions since the last 8th. The campaign will run throughout the month, but will be highlighted even on the day of Black Friday, next Friday. The site also offers a progressive discount, which varies from 10% to 20% depending on the number of books purchased. The box “The Essentials of Sherlock Holmes – 3 volumes” is R$ 24.99.
The Martins Fontes bookstore website is also bringing together several publishers in its pre-Black Friday campaign, For those interested in Russian literature, the book “Chronicles of Petersburg”, by Fyodor Dostoevsky, is for R$ 21.00.
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