Black Friday 2024, which is celebrated this November 29, is in the center of attention of consumers and businesses, marking the start of shopping in the most intense time of the year. This event, held on the last Friday of November, has expanded globally, becoming a phenomenon that spans several days of promotions.
Recognizing a good deal these days can be tricky, especially in an environment full of seemingly irresistible deals. However, there are some keys that help identify genuine discounts and avoid falling into deceptive strategies.
Although traditionally it is limited to a single day, in recent years the dynamic has changed, and many stores advance it weeks before the official date, generating an environment of early discounts that increases purchasing opportunities.
This trend of extending Black Friday responds to growing competition among minorities and consumer demand for more time to compare prices and plan their purchases. Physical stores and on-line They seek to capture the public’s attention by offering attractive promotions in various categories, from technology and fashion to home and entertainment.
Big brands like Zara, Amazon and MediaMarkt have already begun to reveal their discount strategies, raising expectations and marking the start of the Christmas shopping season.
How to identify good deals
In an event where sales campaigns are abundant, it is essential to know how to differentiate true offers from marketing strategies that seek to generate impulsive expenses. Here are some key tips:
- Review historical prices: before purchasing a product, it is useful to check its price in previous weeks. Tools like CamelCamelCamel or price comparators can be great allies to avoid apparent discounts.
- Prioritize high-demand items: during Black Friday, items in technology, appliances, and seasonal clothing usually have significant sales. However, high-turnover goods can sell out quickly, so planning your purchases is crucial.
- Avoid time pressure: Some stores use timers or limited-term promotions to induce quick purchases. Analyzing the real need can prevent unnecessary expenses.
- Beware of refurbished products: especially on Amazon and MediaMarkt, these items may be a cheaper option, but it is important to review the warranties and conditions of use.
- Read reviews and check specifications: Make sure the goods meet your expectations by checking reviews from other buyers and technical details.
Below we detail which stores have already started this event and how consumers can make sure they take advantage of the best opportunities. From e-commerce giants to specialty brands, discounts are already underway, with each store offering its own unique approach to capturing the public’s attention.
Stores that have already started their discounts
Amazon usually gets ahead of the main event with its Black Friday Week, offering from November 21 on a wide range of electronics, fashion and home products. In the past, these offers have stood out for their variety and frequency, derived from its fast shipping policy, Amazon Prime, which anticipates the bargains.
El Corte Inglés joins the trend with its campaign throughout the week, bringing it forward to November 25, with offers on technology, appliances, fashion and toys. Buyers can benefit from these discounts both in their physical stores and on their website.
MediaMarkt has also launched previous offerings, focusing on all types of technology products. Additionally, it features interest-free financing options and personalized recommendations to make purchasing easier.
For their part, Zara and other Inditex brands have offers from the day before both in mobile applications and platforms on-line. These dates allow buyers to get ahead of the Friday frenzy.
Avoid common pitfalls
With the popularity of this day, fraud attempts have also increased, making it essential for consumers to take precautionary measures when making purchases. Deals that seem too good to be true are often a red flag, as they could be fakes or come from unreliable websites.
Additionally, buyers should verify the security of websites before entering personal or financial information. This involves making sure the site uses a secure protocol (and, if possible, seeking feedback from other users. Return and warranty policies can also become a problem point if not reviewed beforehand.
Taking these precautions allows consumers to enjoy the benefits of Black Friday without exposing themselves to unnecessary risks, ensuring a safe and satisfying shopping experience.
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